For ceramic tile industry, environmental protection is always the pressure of enterprises. Industrial pollution has once become the pain of tile industry, but tile products and brands are the only key to environmental protection. The focus of public concern has always been the direction of enterprise development. In the environmental protection of products and brands, building green building labels is the choice of enterprises.

The 3 future environmental protection trends in the ceramic tile industry.

First, advantageous resources will accelerate to concentrate on high-quality ceramic tile enterprises. Reducing production capacity can only withstand temporary pressure. In the long run, brand with technology and productive strength can cope with long-term market changes.

Second: the demand for intelligence and automation of the production line will be more and more intense. Compared with the automation of the press and the kiln, the packaging automation still has a room for development.

Third: the environmental production line is the trend of the future, the brand is attached to the environmental protection label, more easy to highlight the brand advantage.

The implementation of green production line is a fundamental solution to the environmental protection problem. The publicity for environmental protection is to remove the "pollution" hat from the terminal.

Green building is the trend of the future

For the ceramic tile industry, environmental protection begins with policy and is attributed to real estate.

A while ago, the Ministry of housing issued the "construction of energy-efficient and green building development plan", "13th Five-Year" to use system construction of low-carbon energy, green ecology, intensive and efficient construction, promote urban and rural housing construction area of supply side structural reform, China green building materials will enter a rapid development period said.

Green building (ecological architecture or sustainable building) is a kind of building structure, which refers to the process of effective resource utilization in building life cycle, site selection, design, daily use, maintenance, renovation and demolition, for environmental protection.

The purpose of green building is to cope with global climate change. Its popularity has become the trend of environmental protection in the world. Europe has made this a basic building for the future. Our country also plans to build up 30% of the new buildings in 2020.

According to the "2016 global green building trend report", 45% of the enterprises are planning to build new green high-rise residential buildings.

For example, Vanke Vanke practices green building "three steps", the first step is refined decoration, the second step is housing industrialization, and the third step is the real sense of green building.

No matter which one step, tile as the construction of the material, in the process of seeking co definitely not green label. 50% of China's industrial pollution is caused by related industries in the construction industry. 40% of China's carbon emissions are also related to real estate and construction industry. The annual emissions are equivalent to the sum of the 15 European Union's countries, and it has no output and no added value. In order to reduce unnecessary energy consumption, green building in addition to the building itself to save energy, material selection must also be green environmental protection.

Environmental protection is a consumer's expectation

Environmental protection is the mantra of the ceramic industry. In 13th Five-Year, in addition to the popularization of green building planning, also put forward will continue to increase the energy-saving emission reduction efforts, promote the industry to seize the self transformation.

Policy is a major driving force for environmental protection, and the driving demand of the market itself has also promoted the development of environmental protection.

At the end of August, Jingdong group tenth annual festival home Strategy Conference, Jingdong data research institute and Nandu Institute jointly issued the consumer report: consumers prefer environmentally friendly life, especially in the north of Guangzhou users.

Ali Institute released the "report" China green consumers, now China consumer willingness of green consumption and environmental protection is unprecedented, their pursuit of healthy lifestyle, not only reflected in the more willing to buy green or contribute to public health green products, also want their consumption behavior so as to protect the health and environmental standard.

That is to say, in order to meet consumers' expectations of environmental protection, whether it is a real estate developer who promotes green building or a home decoration company whose core is environmental protection, they will choose environmentally friendly building materials, including ceramic tiles.

The concept of product's environmental protection usually has two latitudes. One is whether the product itself is environmentally friendly during installation and operation, and the other is whether the production process of the product is environmentally friendly. Ceramic tiles belong to second kinds.

"Limited" in building materials radionuclides for natural radioactive tile building materials nuclide, radium, thorium and potassium radioactivity limits are quite low, and radioactive stone limits compared to almost negligible, it is more for the national ceramics industry self-regulation requirements.

The "not environmental" of ceramic tiles all come from the production line, so it is necessary to carry out environmental protection production line to label the brand with environmental protection.

How to build environmental brand

The implementation of green production line is a fundamental solution to the environmental protection problem. The publicity for environmental protection is to remove the "pollution" hat from the terminal.

When launching the environmental protection activities, tile brands can choose to cooperate with environmental protection organizations in order to maximize the effect of activities. They can endorse the brand by the environmental organizations, avoiding the dilemma that the environmental protection plan is not recognized by the public.

A brand is not just a name or a logo. The connotation of a brand needs to be filled with different perspectives to form a deep image of the people.  Environmental protection is the hottest topic at the moment, but how to make consumers willing to participate and recognize the environmental value of the brand is the key.

The focus of public concern has always been the model of the sustainable development of the enterprise. People pay attention to charity, environmental protection, love... An activity with high participation can bring explosive attention. Of course, the ceramic tile industry should also consider the participation of brands, so don't blindly join the green list.